If you’re offering continuing education (CE) in your sales meetings, you’re already using one of the best sales tactics out there. But there’s another form of CE you can tack on to take your sales strategy to the next level. Cue in CE vouchers. It’s like a ticket voucher for a concert or sporting event, but even cooler – well, at least if you’re a licensed advisor. This simple, cost-efficient CE delivery type can be leveraged to bring more advisors into your sales pipe.
By having CE vouchers at-the-ready, wholesalers can incentivize advisors to attend sales meetings, fill out website forms, download content, and so much more. The best part is, there are different ways to implement CE vouchers in your sales strategy. In this article, we’ll explain the three ways vouchers can be distributed and share tips on how to utilize them.
Physical CE Voucher Cards
In a digital world, some may view physical voucher cards as “old school,” but these redeemable cards are a timeless addition to any sales strategy. Standard voucher cards are redeemable for one course (not to be confused with one credit!) and they can help advisors get one step closer to completing their CE requirements. Part of what makes voucher cards so valuable for firms, is that they can be customized to represent your brand and can be handed out to advisors on the fly.
Some advisors have leveraged voucher cards to incentivize advisors for attending a meeting about their products, welcome a new advisor to the firm, or send as a holiday gift. No matter how a wholesaler chooses to distribute the CE voucher cards, advisors will appreciate the gesture and have to physical card to remember you by.
Digital CE Voucher Codes
If you’re looking for an even easier way to distribute CE, digital voucher codes are a great option. Like standard cards, CE voucher codes are redeemable for one continuing education course of the advisor’s choosing. The great thing about digital codes is that they can be easily distributed to tons of advisors individually or all at once. Some wholesalers have leveraged CE voucher codes to incentivize advisors for attending a webinar, downloading a whitepaper, or reviewing a product video. Since these codes can be delivered digitally, there are endless opportunities to provide value-add CE to new leads and current clients.
Platinum/Multi-Credit CE Vouchers
As we’ve established, offering CE vouchers can help your wholesalers get a leg up on the competition. If you want to take your strategy to the next level, platinum vouchers may be the answer! What’s the difference? Platinum vouchers are redeemable for unlimited CE credit for an entire year. These CE vouchers are available in both physical cards and digital codes and are the top choice for firms that want to be able to offer something truly unique to their prospects.
Whether you like the convenience of having CE voucher cards on hand, or the simplicity of digital codes, including CE vouchers in your sales strategy will give your wholesalers a competitive edge. To learn more about how you can use voucher cards in your sales strategy, click here. For more information about Quest CE’s CE voucher program, click here.