In the past, hosting live meetings and offering free continuing education (CE) were the most efficient way for wholesalers to get in front of their large advisor network. However, thanks to technology, webinar-based continuing education has evolved into a fan-favorite amongst advisors – and it’s easy to see why. It’s simple to register, attend and best of all – get CE credit.
The more important question to be asking is: What benefits do webinars offer your firm? In this article, we break down the top three reasons webinar CE has become increasingly popular and discuss how this sales strategy can help move your business forward.
1. Knock Down Geographical Barriers
By only providing live CE events, you’re indivertibly limiting your reach to advisors who, logistically, aren’t always willing to show up for an onsite meeting. Webinar meetings are simply easier to attend, permitting you to communicate with potentially hundreds of people, from any location. By eliminating travel, you also eliminate the expense associated with printing and shipping attendee resources, including sign-in sheets, handouts, etc. Also, if you’re a new company just starting to offer continuing education and you’re not sure you have the audience to fill up a live event, it’s best to be on the safe side and choose a webinar instead.
2. Host More Events, More Frequently
I think we can all agree that booking venues and attracting attendees to a live event is a big undertaking. By integrating webinar CE into your sales strategy, it’s easier for you to get in front of more advisors, more often. With the convenience of being able to host and attend these types of events from any place, at any time, product specialists can choose to facilitate sales meetings quarterly, monthly or even weekly, if they wanted to. In fact, one of the most often-overlooked benefits of hosting webinars is the ability to get and retain quality presenters.
3. Amplify Your Lead Generation
When you’re starting out at the top of the sales funnel, there are plenty of avenues you can take to generate new leads, but not all options offer something of value to your buyer. By integrating CE into your sales strategy, you’ll noticeably start attracting more responsive, higher quality leads. Not only are the leads higher quality, but they’re also more abundant. In fact, we’ve found that our clients who offer Webinar CE have witnessed an increase attendance of 233%! That’s huge! This is exactly what webinars can deliver for you, as they are effective at getting you in front of the largest possible audience to showcase your industry expertise and deliver your product pitch.
There are some attributes of a face-to-face meeting that can never be replaced by technology, but if you’re looking to expand your reach in the market and give webinar CE a try, Quest CE is here to help! We have a team of dedicated specialist who will work with the appropriate state and designation boards to get your content approved for continuing education credit. Not only that, but we can host, moderate and track attendance for your webinars, leaving you to focus on your lead generation and meeting delivery. To learn more, give us a call at 877-593-3366, or email us at sales@questce.com.
